Wondering if it’s worth the time and effort to accept guest posts? Not sure if there are dangers hidden behind promoting this new wonderful marketing technique? This post can help you decide whether or not it’s Right for you. If you decide it’s right, I have also provided resources for the best way to set up your site for accepting guest posts.
One of my writers asked me
By the way, random question, but I’m trying to get multiple opinions. Are there any benefits to accepting guest posts on your blog? More specifically, do the benefits outweigh the downsides (if there are any)? Just curious and thought you might know
I started answering her question and realized that I had pretty much written a post that could help answer the same question for some other people too. So here’s the transcript.
There are benefits and drawbacks.
First off, why do you want to accept guest posts on your site? What’s your purpose or end goal?
Have you been getting emails from authors asking to guest post? What’s their purpose or end goal for the post
Secondly, with a lot of these people emailing you about guest posting, make sure their site is legit. Usually if they ask about getting links and things of an SEO nature, they’re probably going to send you an article that isn’t that great–they just want a link. Make sure to ask to see some examples of their previous guest posts.
- More free content for you
- Keeps your blog fresh
- Some guest authors will share the post through their channels and that can expose you to a new readership
- Some sites will actually charge for accepting guest posts; you can too. That way you’ll weed out a lot of the spammers and low quality authors
If you want to start accepting guest posts, I’d start reading Ann Smarty’s stuff. She is the founder of My Blog Guest.
- Waste time sifting through crappy articles
- Takes time to read the emails and email people
- You may receive a post from a spammer who will send crappy links to their guest post to increase its Pagerank – this can hurt your site
If you have the time to work with guest bloggers and know how to set up Users as Authors, I’d say it could be very beneficial. I don’t have time for it right now, so I don’t accept guest posts. I’ll look into it in the future.
Ready to Accept Guest Posts?
More and more people are looking for guest blogging opportunities, so this is a good and bad time to accept guest posts. Good because the demand is high. Bad because it’s the newest “SEO trick”, so you’ll get a lot of spammers trying to send you worthless articles. By setting up everything correctly, you will save time and receive higher quality submissions.
How to set everything up for accepting guest authors
Start here: How to Create Guest Post Guidelines [ManwithPen.com] – what to add to your guest post policy and requirements
And this post contains some great plugins to facilitate your whole guest posting process http://wphacks.com/multiple-author-wordpress-blogs/
Ready or not, here they come!
Whether you want to or not, most of you will receive guest blogging requests. I have not given you a solid answer as to whether or not you should accept guest posts because you have to decide for yourself if it’s worth the effort--cost/benefit analysis. Just wanted to give you some food for thought since my writer asked about it. And provide some how-to tips if you’re ready to dive in.
If you have any questions or other tips for facilitating accepting quality guest posts, feel free to comment below.
Good luck, ya’all!