First off, one of the first things that you need to do is have some sort of keyword tracking in place. With tracking such as Google Webmaster Tools (free), you can know where your pages rank and for which keywords. If a page already holds the first position for a keyword, then you don’t need to try to optimize that page for that keyword. That will waste time and possibly change your page’s ranking in the process. So add your tracking and find which pages can be optimized for the current keywords for which they rank.
Before you read any further, add tracking to your site then continue reading. Do it while you’re thinking about it, or you’ll most likely put it off and forget about it–procrastination will lead to failure in your online efforts. Been there myself.
Here’s an example from my earlier days of the oh-so lucrative (note the sarcasm) Adsense niche sites:
My average ranking on the first page was at the number four spot for my key phrase. I was getting pretty good traffic and click with that–140,000 impressions with 700 clicks (1%). What I didn’t realize was that I was ranking on the first page, average 8.5, for a semantically related keyword string with 5,500 impressions and only 16 clicks (0.1% CTR). I was also ranking at the 14th spot for a stem of my main keyword with 320 impressions and 22 clicks (7% CTR).
So what I did is use this information to
a. Optimize the most relevant page
b. Create new pages
By using Google Webmaster Tools Search Queries and the search query “site:mysite.com keyword” in Google, I was able to find the most relevant page on my site for a given keyword and optimize the pages for those keywords or create new pages for ranking.
So instead of hunting down keywords, I attracted rankings with the content I created, then found the most promising pages and optimized them for currently ranked keywords or created new pages for keywords that needed them. Those pages ranked fairly quickly.
One thing that really helped out the ranking of new pages was finding which page(s) had some sort of ranking for a keyword already and using text anchor on those pages to point to the new page going for the keyword of the anchor text. So I used the power of aged pages to push/launch the new pages. This is a great SEO technique which will be discussed in greater detail in another post, coming soon!
Thanks for stopping by. Feel free to comment with any success stories or other helpful techniques.