One thing I realized is that I have been going about SEO all wrong–not the techniques, but the execution.
I was at WordPress Wordcamp SF this past Saturday for the Developers and Designers day. I love the creative side of webdesign and wanted to learn more to understand it better. I came out learning so much more than web design and development–I also got some nice swag
One of my close friends and JV business partners has placed himself in a very wise and profitable position without trying to. I always poke fun at his version of SEO–he doesn’t do it but he’s very successful at it–his outsource team does.
He knows enough SEO to be very successful and make a nice living off it. But when it comes to the nitty gritty (i.e. CSS, DNS, etc.), he’ll respond, “I don’t need to know that, my team knows that.” I always laugh, and cry, whenever he says that. I spend my time doing my own work. He has his team do all the work – now that’s SEO genius.
He always pokes fun at me for wanting to get my hands dirty. It’s true, I like controlling everything that has anything to do with my SEO cause I know exactly how it has to be done and I want it done the “RIGHT” way. The problem is, I have to do it all. And I don’t have enough hands to dirty to make the profits I am shooting to make.
So when at WordPress, feeling lost in an insurmountable ocean of code, it finally hit me, “I don’t have to know this! I can find someone who does, so I don’t have to!” It was such a relieving moment–an “Aha!” moment. I realized that I have been hindering my efforts.
What can I do with my time?
- Learn everything there is to know about and do for SEO and do the work
- Find people who are already experts in their individual SEO niches an let them do the work
To be profitable, the first method would take much more time than I have. The latter would explode my efforts. I would be able to implement all my knowledge without me having to do the work. I can continue mastering SEO, while having all the technical work done by my team. I can scale my efforts.
I have a small team and resources that I have not taken advantage of. My JV partner taught me where to find and how to build the team. I just haven’t used the team enough to really make an impact with my efforts.
So, I’m going back to my SEO roots of outsourcing to scale and expand my efforts. I now have my JV partner to guide me in following his very successful outsourcing 2-hour work day life. I’m giving up some control, which will end up freeing me to do what I most love–learning how to conquer the search engines.