This month’s current roundup of the most helpful, meaningful and actionable online marketing posts.
My two favorite techniques are the Tracking A-List News Sites’ Sources (content partnerships) and Content Licensing. Tracking news sites’ resources consists of finding medium sites to publish on in order to get picked up by large sites [example: https://smallbusiness.yahoo.com/advisor/partner/]. Content licensing is pretty much syndication but Jason adds a twist by allowing your content to be republished and translated into different languages.
Honorable mention goes to Building a Learning Center, but to me it seems like a lot more work than the two favorites I chose.
Rand Fishkin – Link Echoes (a.k.a. Link Ghosts): Why Rankings Remain Even After Links Disappear – Whiteboard Friday
Rand talked about this phenom at Mozcon this year. I’m currently trying it out on one of my sites.
Rand pointed links at a web page. After the rankings increased, he took the links away but the rankings stayed the same afterwards. After many tests, Rand found that a sites’ rankings don’t decrease when links are removed.
I’m a big fan of Backlinko. I adhere to the philosophy that links still rank. There are no other factors to ranking than links. Great content doesn’t rank by itself. Great content with links rank. Great content attracts links much better than crappy content, but links are what move the SERPs. That being said, Brian explains his technique for creating content that attracts links from the linkerati. It’s a mind-switch from the arbitrage of garbage that’s spewing from SEO sewerdome perpetuated by media and SEO “writers”.
80/20 rule – focus on the 20% of work that will give you 80% of the results. In this case, focus on creating content to earn links (20%) that will boost your rankings.
Read this whole article, it’s awesome. Below are the key takeaways:
- Long form content gets more social shares than short form content.
- Having at least one image in your post leads to more Facebook shares
- Having at least one image in your post leads to more Twitter shares
- Invoke awe, laughter, or amusement. Appeal to people’s narcissistic side
- People love to share lists and infographics
- 10 is the magic number for lists
- People tend to share content that looks trustworthy
- Getting one extra influencer to share your article has a multiplier effect.
- Repromote your old content on a regular basis.
- The best day overall to publish content for social shares is Tuesday
Tool of the month