Link building is essential for SEO, but it is not the only tactic for rankings in competitive markets and keywords in search engines.
As you may know, there are different types of links that serve different purposes. Some are built solely for ranking purposes, some for driving traffic and others to build trust and authority.
So here’s the link types:
These links are built through other websites pointing to your website from their body content of a page, post or image. Typically, these links are built because people willinglywant to share your site or page as a resource for further information on the topic being discussed on their page.
Depending on the linking site’s own authority, rank and reputation, their link juice will be passed to you–whether for better or for worse.
Some people will try to sell you link space on their high PR websites. One, Google frowns upon this and two, if the link is placed on a page that has nothing to do with the theme of your site, Google knows that and you will most likely lose the power of your paid-link. It will be a link, but it may not be worth the money
These types of links are meant to be built naturally by providing great content for others to reference to within their own content.
Contextual Links (aka in-text links)
These links are pretty self explanatory. The links are placed within the body of a websites content. Normally it’s within an article or post.
I will give you an example: Any link that is placed within this post that points to a page relevant to this pages theme (i.e. links, off-page SEO, etc.) is considered a contextual link. The anchor text is in context with the page that it is linking to and for the page linked to, in context or relevant to the one that is linking to it.
One simple way to increase contextual links is with article marketing and press releases. Within articles and press releases, you will find anchor-text links that point to relevant sites or pages. The links in the author box are also considered contextual links and are a sort of editorial link. As your articles and releases are shared on other sites, they will link to your original article, increasing its authority and ranking while your article is increasing your sites authority and ranking.
The easiest way to harvest contextual links is by creating Web 2.0 properties. Write some short, relevant snippets for each of your sites or pages and use text as anchors. These are the easiest to attain, which means they don’t pass on much ranking juice. They will be more powerful if you use them as hubs for articles and press releases.
The harder, but much more powerful and efficient way to get contextual links is by guest posting on a relevant website within your niches vertical.
Never place a contextual link at the beginning of your content or at the end of your content.
Internal links are links that are placed on your own websites pages that link to other pages in your site–thus called internal or inner links. These pass ranking power from one page of your site to the next, keeping all the link juice internally. These links can be the most powerful and long lasting. As long as your site is up, these links stay up. External links (next) may never be permanent. Read this internal link post for proven techniques.
Pretty self explanatory, these links are built on sites other than the one they link to. So any link that points to my site that is not placed on my site is an external link. These links count as votes of popularity and importance in the eyes of search engines. Placed correctly, these links will rank you fairly quickly–but they can also allow you to fall even faster if ever removed.
For more link building ideas and tips, read some more of my link bulding tips!