I thought it would be interesting to see what kind of topics go popular on Inbound.org.

I came up with a technique to find out trending/popular words and topics in my niches. These words and topics will provide me with good insight into what words to use as titles and topics to create popular content pieces.

In this post, watch over my shoulder as I use the 4-step technique described above.

Hacking Inbound.org

I decided to check out Inbound.org’s most popular titles for the past year and for the past month with a small sample of ~150 titles.

My theory is that if one were to create content based on popular keywords and topics on Inbound.org, that such content would go popular on Inbound.org.

We will

  • look at popular keywords that often appear in Inbound.org submission titles
  • look at popular phrases that often appear in Inbound.org submission titles
  • concoct titles and content ideas from those keywords and phrases

Here’s the step-by-step, “Ooh baby” #NKOTB

4 Simple Steps to Analyzing Popular Posts

  1. Set the timeframe to “Past year” with the following settings

Inbound_most_popular

 

    1. Hit the “View More” button at the bottom of the list a few times to populate the list with more popular articles

 

    1. Used Scraper Chrome extension to scrape the titles (some URLs were scraped too. Not needed but still interesting to see). Then copied the text from the Scraper export (I chose export to Google Docs for simplicity)Scraper scraper_to_google_docs

 

  1. I then copied and pasted the scraped text into a wordcloud generator to find the most popular keywords and was shown the following wordcloud. The bigger the size of the word in the wordcloud, the more times it showed up on Inbound.org’s popular titles.Inbound.org wordcloud

Popular Keywords on Inbound.org

We can see that some popular keywords are

  • SEO
  • Experts
  • Content
  • Ask
  • Anything
  • Marketing
  • Google
  • Tools
  • Rate
  • Growth
  • Study
  • Build
  • Things
  • Traffic
  • Guide
  • Case
  • New
  • List
  • Blog
  • Conversion
  • Tips
  • Link
  • Mozcom
  • Backlinkocom

Backlinko.com had 7 pieces go popular on Inbound this past year. Moz.com had 9 pieces go popular.

Popular SEO figures show up too

  • Brian
  • Cutts
  • Matt
  • Shah

Hmmm. Brian Cutts? Never heard of the guy. Smile

Do This One Thing to Ensure a Popular Submission

If you want something to go popular on Inbound, make sure to ask Dharmesh Shah, founder and CTO of Hubspot, to submit your piece. Of the titles and submissions I scraped, he had 3 go popular—I scraped roughly 150 titles.

shah

dharmesh shah

Add Numbers to Your Submission Title(s)

We can even see that numbers do pretty well on Inbound

  • 2015
  • 100
  • 50
  • 21
  • 30+
  • 22
  • 5
  • 6
  • 7
  • 9
  • 60

Concocting Popular Titles for Inbound.org from Inbound.org

  1. Now, with this mix of popular words from above, we can start brewing up some content ideas and titles. Here are a few that I came up with by looking at the wordcloud. Feel free to add some more in the comments! This can be a fun exercise for content ideation.
  • 100 Experts’ Tips about Inbound Growth for your Marketing Blog
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  • 22 Simple Tools to Cut Link Building Costs
  • 60 Must Use Content Marketing Tools to Build Traffic and Increase Conversions
  • Best Guide to Increase Traffic in 50 days
  • Get Traffic for Free with Fake Marketing
  • Build Your Conversion Funnel
  • Marketers Case Study Cheat Sheet (this one actually sounds really interesting. Any takers, out of the kindness of your heart, please HT to yours truly J)
  • Ask Brian Cutts Anything
  • How Brian Dean Drove Matt Cutts/Google Crazy With This One SEO Guide

Most Popular Within the Last Month

I used the same steps as above to produce a wordcloud for the most recent “Trending” Inbound.org submissions. The result:

trending_inbound

Insights from what’s trending this past month (from top 100 submissions):

  • Once again, AMA’s are very popular.
  • People are still looking for “conversion (s)” content.
  • com has had 3 trending submissions (can piggy back off that with similar content)
  • com has had 4 trending submissions in the past month
  • People still looking for content about “growth”
  • “Star” and “Wars” showed up—People hopping onto Star Wars to piggy back off the new movie
  • “Social” shows up this month and not the past year
  • Looks like AMAs with co-founders are popular. 7 AMAs with co-founders trending
  • Make sure to use the year in your titles
  • 2016 emerging even before the new year

If you’d like to be on top of what’s popular, you can shorten the time of submission to “Past 24 hours” or “Past week”. This will give you a chance to capitalize on what’s trending and popular.

Some of content ideas above aren’t amazing or new, but I think there are a couple that would prove popular on Inbound. Anyone want to give it a try? Get in touch and we’ll do a case study of how well it worked and then submit the case study to Inbound to go popular–test #2.

You can use this same technique in many niches by scraping titles from leaders within your industry, throwing them into a wordcloud and analyzing the words they’ve used and topics they’ve covered.

Finding Popular Phrases Instead of Simple Keywords

We can take it a step further and look for popular phrases by using a keyword density analyzer. The SEOBook Keyword Density Tool isn’t working at the moment so I moved on to the SmallTools Keyword Density Checker. It would be useful to pull more than 100 titles from Inbound.org in order to get a better idea of popular phrases. For this exercise, I only pulled phrases that had a count of 2 or more words.

Here are the results for 2-word phrases:

1 me anything 21 1.17 %
2 ask inbound 14 0.78 %
3 inbound what 9 0.5 %
4 inbound org 8 0.44 %
5 founder of 7 0.39 %
6 co founder 7 0.39 %
7 us anything 6 0.33 %
8 show inbound 5 0.28 %
9 anything i 5 0.28 %
10 the inbound 4 0.22 %
11 social media 4 0.22 %
12 ahrefs com 4 0.22 %
13 what are 4 0.22 %
14 s marketing 4 0.22 %
15 or other 3 0.17 %
16 content marketing 3 0.17 %
17 entrepreneur com 3 0.17 %
18 welcome to 3 0.17 %
19 to build 3 0.17 %
20 twitter s 3 0.17 %
21 google s 3 0.17 %
22 matt cutts 3 0.17 %
23 members introduce 3 0.17 %
24 inbound new 3 0.17 %
25 yourselves here 3 0.17 %
26 mention com 3 0.17 %
27 conversionxl com 3 0.17 %
28 our blog 3 0.17 %
29 inbound share 3 0.17 %
30 author of 2 0.11 %
31 adespresso com 2 0.11 %
32 our facebook 2 0.11 %
33 link building 2 0.11 %
34 back the 2 0.11 %
35 founder ceo 2 0.11 %
36 trying to 2 0.11 %
37 on marketing 2 0.11 %
38 crazyegg com 2 0.11 %
39 to increase 2 0.11 %
40 reasons to 2 0.11 %
41 anything how 2 0.11 %
42 anything ask 2 0.11 %
43 com show 2 0.11 %
44 creative director 2 0.11 %
45 marketing blog 2 0.11 %
46 director of 2 0.11 %
47 feedback from 2 0.11 %
48 business ask 2 0.11 %
49 case study 2 0.11 %
50 a digital 2 0.11 %
51 reviewed by 2 0.11 %
52 marketing jungle 2 0.11 %
53 on inbound 2 0.11 %
54 star wars 2 0.11 %
55 the best 2 0.11 %
56 anything we 2 0.11 %
57 team ask 2 0.11 %
58 of distilled 2 0.11 %
59 other content 2 0.11 %
60 tips for 2 0.11 %
61 it reviewed 2 0.11 %
62 build your 2 0.11 %
63 com what 2 0.11 %
64 why star 2 0.11 %
65 marketing conferences 2 0.11 %
66 your social 2 0.11 %
67 inbound marketing 2 0.11 %
68 anything show 2 0.11 %
69 predictions for 2 0.11 %

 

Here are the results for 3-word phrases:

Sr No. Term Count: Density
1 ask me anything 21 1.17 %
2 ask inbound what 9 0.5 %
3 com ask inbound 6 0.33 %
4 ask us anything 6 0.33 %
5 inbound what are 4 0.22 %
6 co founder of 4 0.22 %
7 anything i am 3 0.17 %
8 blog mention com 3 0.17 %
9 introduce yourselves here 3 0.17 %
10 show inbound share 3 0.17 %
11 new members introduce 3 0.17 %
12 welcome to inbound 3 0.17 %
13 inbound new members 3 0.17 %
14 content to get 2 0.11 %
15 share a blog 2 0.11 %
16 com welcome to 2 0.11 %
17 us anything i 2 0.11 %
18 founder cto of 2 0.11 %
19 anything i m 2 0.11 %
20 anything how to 2 0.11 %
21 anything show inbound 2 0.11 %
22 it reviewed by 2 0.11 %
23 seo predictions for 2 0.11 %
24 or other content 2 0.11 %
25 to build your 2 0.11 %
26 s marketing blog 2 0.11 %
27 anything ask inbound 2 0.11 %
28 on inbound org 2 0.11 %

These exercises can help you generate content ideas around popular and trending topics. Do you think this will help you create better content? What other techniques have you used for content ideation?

Stay tuned for next week’s dive into this technique using tools that will work for any and every niche!

Subscribe to my feed to be notified or just come on back in a few weeks!

Tyson “Tycon” Stevens
BeepBoopBoopBeep!